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    Top 20 Current Ranking Factors for Google


    You probably already know that Google uses over 200 factors of ranking a site in search results.

    But what are these ranking factors?

    Well in this article you will find out the 100 most important factors to take into account when optimizing a website.

    Chapter 1 Industry-related factors

    Content ...

               But what are these ranking factors?

                            Age of the domain
                           The keyword in the top level of the domain 
                            The keyword in the first word of the domain 
                            Domain registration duration 
                            Domain history 
                            Public vs. Whois Private 
                            Owner penalized
                            TLD extension 
                            Keyword in the title 
                           Title tag to start with a keyword 
                            The keyword in the description – 
                            The keyword in the H1 tag – 
                            The keyword in the text 
                            Content length 
                            Keyword density 
                            Semantic keywords 
                            Semantic keywords in title and description 
                            Duplicate content 
                            rel canonical 
                            Site speed through Chrome 

    Google Speed Update, a determining factor in SEO

                   what is a speed update?
                    is the speed update algorithm something new?
                    why is speed update important for business websites?
                    can google speed update affect PPC campaigns?
                     how can a company prepare for the new update?

    1. Age of the domain

    Matt Cutts says there's not much difference between a 6-month-old domain and a 2-year-old one. In other words, the age of the field is not so important

    1. The keyword in the top level of the domain –

    if you have the main keyword and then optimize the site in the field you will have an advantage over competitors.

    2. The keyword in the first word of the domain – 

    if the domain name starts with a keyword has an advantage over the competition.

    3. Domain registration duration –

    if you buy a domain for several years preferably over 4 years you have a small advantage over other sites. Google has issued a press release related to the topic.

    4. Domain history –

    if you have a domain that often changes its owner then Google does not like this. The domain must have only one owner.

    5. Public vs. Whois Private –

    If you have private information about the domain it will not help you. Google wants you as a domain owner to publicly display its data.

    6. Owner penalized – 

    if Google caught you spamming the system and algorithm then it will penalize you. Thus you must be careful not to spam a domain/site and hope that Google will not penalize you and other domains/sites.

    7. TLD extension –

    if you have a top-level code targeted for example .ro, .hu, .bg, then you have higher chances to better rank the site for those countries.

    8. Keyword in the title –

    The title tag is the 2nd most important factor on the page and is a strong on-page signal – youtube link.

    9. Title tag to start with a keyword – 

    according to Moz data, titles that start with a keyword have a better chance of ranking better than those with the keyword at the end

    10. The keyword in the description – 

    is a relevant signal. It is not very important now but helps in SEO.

    11. The keyword in the H1 tag – 

    the h1 tag is a subtitle that sends relevant signals to Google. So add the keyword in the subtitle.

    12. The keyword in the text –

    add the keyword in the text on the page more than the semantic keyword

    13. Content length –

    the content on the page must be quite long at least 700 words. So the richer your content, the more chances you'll be to rank the page better.

    14. Keyword density –

    even if it is no longer as important, Google still takes into account how many times the keyword appears in the text.

    15. Semantic keywords –

    you can use several variations of a keyword on the page, you do not have to repeat the same keyword because it often does not fit in the context. For example, let's say you want to optimize a page after the keyword "furniture Timisoara". A semantic keyword can be "furniture Timisoara".

    Top 20 Current Ranking Factors for Google

    16. Semantic keywords in title and description – 

    such as the keywords in the text, the semantic keywords in the title and description are a signal for Google.

    17. Speed –

    Did you know that both Google and Bing focus on the speed with which a site/page opens? This way you have to make sure that the site opens quickly.

    18. Duplicate content –

    if you have duplicate content on the site it negatively influences the site. Thus, each page must have unique content.

    19. rel canonical –

    if used correctly, this tag prevents Google from considering the pages as having duplicate content.

    20. Site speed through Chrome – 

    being a Google product, this browser measures the speed with which a site opens.

    Google Speed Update, a determining factor in SEO

    Google Speed Update, a determining factor in SEO
    Top 20 Current Ranking Factors for Google

    The month of July comes with a new update: the page load speed, named by Google Speed Update, will become a factor of SEO ranking and positioning in mobile results. This will also use the loading speed of a page as a factor in the positioning of search results on mobile. Google has announced a significant change in the way sites rank for mobile searches: loading speed as a signal will also be taken into account. This change was called Speed Update and will actually go into action in July 2020.

    With the help of Speed Update, those sites that load very slowly will be downgraded, only under certain conditions.

    What is a speed update?

    Speed Update, created by Google, is an update algorithm that will make those sites that load slowly and slowly on mobile devices be affected by the positioning of the SERP (Search Engine Results Position). Of course, only from June, the month in which the algorithm is announced that it will take effect.

    This is a standard rule for all pages, regardless of the technology or platforms used in creating the page.

    Sites should prepare because from June the speed of loading pages will become a factor determining the order in the search results. The change will not be so drastic, so it is good that the other factors so far remain as important (quality content, mobile-friendly website, simple navigation, interaction). The fact is that there will be exceptions in which even slow-loading pages will have a good classification if they will have very relevant content regarding the search in question.

    “Fast updates, as I call them, have an impact on the page providing the slowest user experience and have an impact on only a small amount of search requests. The same standard applies to all pages, regardless of the technology used to create the page. The intent of searching remains a strong signal, so a page that loads harder might rank in the best results as long as it has great and relevant content."

    is the speed update algorithm something new?

    It is worth remembering that the speed of a site as a classification factor is not something new. The loading speed of a page is recognized as a positioning signal for the desktop version since 2009. The way the online landscape works have changed drastically since then, and since 2016, the Statcounter company has announced for the first time that mobile use is beyond desktop use. Since then, the mobile variant has been in a continuous expansion.

    We have prepared a selection about everything that is needed to know to ensure that the Speed Update stake is clearly understood:

    In 2009, page loading speed (Page Speed) was born, a free tool that can check the site on basic performance and best practices (today it is known as Page Speed Insights – PSI).

    2010 comes with a novelty: Google begins to use the loading speed of a site as a ranking factor in the results. Thus, with the help of the Google Search Console tool a site that loads in more than 1.5 seconds is considered slow.

    The year 2015, the 21st of April introduces mobile-friendly as a criterion for positioning in the results. At the same time, the analyst in managing Google trends, Gary Illyes confirms, in a way, that the loading speed of a page is the next step in Mobile-friendliness.

    The end of 2015 brings THE AMP (Accelerated Mobile Pages) Project to search results

    November 4th, 2016: Google announces mobile-first index. It is confirmed that it has been entering some sites since October 2017 by the same Gary Illyes

    January 2018: Real User Monitoring data is integrated into Page Speed Insights (provides information on how well a page adheres to the set of best practices, giving scores such as fast, slow, normal in terms of loading and optimization)

    Why is speed update important for business websites?

    Google has made known the announcement of the entry, 6 months in advance, of a new Update algorithm to update speed updates to give administrators and website developers time to prepare. Until then, site administrators can make the changes as a priority.

    What do these changes consist of? In improving the site to remain mobile-friendly among users. It seems that this is one of the steps that Google is doing to make each business site ready for the date when the Mobile-First Index will be installed. At the moment, there is no set of information for when this update will take effect.

    Even though Google is preparing for the introduction of a mobile-first index, that does not mean that the desktop version of a site should be forgotten. As always, the desktop version is vital, and creating the best possible experience on both versions remains one of the top priorities.

    Can google speed update affect PPC campaigns?

    The answer to this question is yes because Google gives each ad in AdWords a quality score (Quality Score). Your Quality Score is based on a number of factors that include keywords, the relevance of your ads, and the user experience on your landing page. Page loading speed is part of the user experience with the landing page.

    AdWords documentation suggests that there are five ways your landing page experience can be positively affected:

    • Compelling and relevant content (Ensuring that prospectors detect what you convey. Specifically, your landing page should show keywords that are being bided on and the corresponding bid is given to them – a keyword should direct conversion or action, not more details)

    • Trust through what is offered ( Presents evidence and arguments to promote the competence of the business. It is important that what a business does and offers is as clear and reasoned as possible)

    • Simple navigation (Ensuring that all prospects entering the site can easily navigate further. Pop-ups should be avoided. Simple navigation is essential especially in the case of the landing page on the mobile version, where the terrain is limited.)

    • Reducing load time (Using AMP pages – Accelerated Mobile Pages or anything else that helps to load the landing page quickly on any browser and device.)

    • A fast site (Test the loading speed of pages to ensure that everything works well in Google's eyes)

    How can a company prepare for the new update?

    There are various online tools that help to discover the score of the loading speed of a site, but the most relevant is the Google PageSpeed Insights:

    Here you can check the speed both on mobile and desktop, and the suggestions offered can help to make the necessary changes until the entry preparation of the Speed Update algorithm.

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