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    How to optimize tag title to attract more traffic

    Title Tag How To Optimize

    The tag title is easy to optimize and often leads to changes in a short time, so you should not disregard it in the strategy of optimizing a site. If the page titles are not well written, you will hardly get traffic. In fact, with a wrongly written title, you can lose visibility in Google searches. In addition to all that you can do to optimize your website. for search engines, nothing is more important than the Tag title.


    Title Tag How To Optimize
     How T optimize tag title to attract more traffic

    What is the tag title?

    The title tag or title tag meta is an HTML code snippet located at the beginning of the section <head>code from a web page.

    Like this one: 

    <title>This is the title of the </title page>

    This code indicates the descriptive name of the site and appears in the browser.

    If you are using a content management system or CMS it is probably the first thing you enter when creating a new page. It is marked as the page title, the title of the document, or simply the title.

    Why it's important

    There are 3 main reasons:

    • Affects visibility– Search engines pay close attention to the words that appear in the tag title, so if you put a word in the page title you'll probably see an improvement in placement compared to the other pages. Most SEO professionals agree that including a keyword in the tag title is the most important aspect at the page level, much more than just being included in the text of the page.

    • Influence visits – The title is usually the anchor text that appears on the search results page, which has a great influence on visits along with the description. A relevant and engaging title is more likely to receive clicks than one that is not so relevant

    • Broadcast influences – not only do search engines use title tags in the results but also many social networks use them as anchor text. If the title is relevant, it will help other users to click and broadcast it eventually on their page.

    Due to these factors, you will understand that having relevant title tags is not only important but is also essential.

    How to create a tag title that attracts traffic

    To take full advantage of the title tag, it must describe the content of the page clearly and concisely.

    Include relevant keywords

    The title tag is the most important place to put the main keywords. In fact, if you wanted to use your keywords once on a page, it should be in the title.

    As we have seen, search engines use the title tag words as an SEO factor to identify the most suitable pages for the user's query. So, if you enter keywords in it, the chances of appearing in the search results will be higher.

    Now, this doesn't mean you should cram the headline with keywords, nor use vague terms to attract more visitors. The user who arrives at your site through a misleading title certainly sends you somewhere... and you will only gain a negative image.

    One of the best ways to start the user experience is to show a suitable title for the content of the page. This makes it easier to attract the right audience and complete their searches, which is beneficial for all.

    Use the appropriate structure

    There are 2 ways to optimize a web page title:

    • The main keywords and the secondary ones | Site name
    • Site name | Main and secondary keywords

    The use of one or the other depends on a number of things; on the one hand, the difficulty offered by the keyword for which you want to position it, and secondly, whether your objective is not the case. is to strengthen the brand image.

    Words located on the left side of the title exert more weight for the search. So if you are competing for a very disputed word, the most effective is to put the keyword first and leave the name of the site at the end.

    But, if you have a little competitive term and the name of your website. can make a difference in the click-through rate, it is best to set the keyword in second place. Although, in this structure, the keywords exert less weight.

    My personal recommendation is to always use the keywords at the beginning and leave the site name at the end. If one day you will have a strong brand, you will have time to think about the second option.

    As for separators, the most common is and but you can also use others where they facilitate reading.

    Limit length

    All the time you'll need to measure the length you want to give to the tag title. What is the reason? Search engines have little space in their results pages, so a very long text is cut, which damages the message you want to convey to the user.

    Fortunately, you can prevent titles from being cut out if you give them a maximum length of 50 to 65 characters. This is enough to have no surprises, although in reality Google does not make a limitation based on characters, but on pixels.

    To measure the length in characters we recommend using the snippets preview tool from SEOmofo, and to do this in pixels is more suitable than the one from Moz.

    Essential checks

    If you've followed the recommendations we've given so far, you've probably created a good tag title. But to make sure you get the best possible results, it's a good thing to do some checks before sending the SEARCH ENGINE URL to index the page:

    Did you include keywords? –

    • It is important that at least the main keyword appears in the text of the label. The more to the point, the better, but without forcing.

    Is it smaller than 65 characters? 

    • As we have seen, the too-long headline is truncated in search engines, so controlling the length in characters or pixels is a good idea.

    Is it error-free? –

    • Make sure you did not make a mistake when typing the text because this could blow up all your work. If your content management system or CMS automatically generates the titles, pay attention to what you're doing.

    Will they click? –

    • When you have many competitors you will surely appear in all the results of search engines similar titles. To get the user's click, the title should be sufficiently distinguishable and be able to attract his attention.

    Common errors

    It is good to highlight the most common errors so that you can avoid them:

    Include too many keywords –

    • the title tag should be short and simple. You should not include more than 2 keywords.

    Meaningless headlines –

    • with the idea of entering keywords, sometimes a difficult text is obtained to read. Remember that the function of the title is to indicate approximately what the page contains.

    Use the same title multiple times –

    •  One method used by search engines to detect duplicate content is to check if the same title tag appears on multiple pages.

    Miss the opportunity –

    • surely a headline that says "Start" or "Welcome" does nothing for you in the search engines. Neither one that shows your company's motto.

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